Branding for Exit™ is a marketing consultancy singularly focused on maximizing value for companies looking to exit in both private and public markets. Through our proven and bespoke methodologies, Branding for Buyout® and Branding for IPO™, we have unlocked previously untapped multipliers that have created enormous wealth for entrepreneurs, investors, private equity, family offices and shareholders alike.
Ted Schlueter is an award-winning, brand-building entrepreneur. He’s the Founder and CEO of The Grist, a Boston-based brand and marketing agency, and is a pioneer in the world of pre-exit branding. Ted created, developed, and refined the Branding For Buyout method over two decades and used it successfully on high-profile exits including Pop-Corners to PepsiCo and Embotics to Swedish software enterprise, Snow.
"Ted recognized very early on how to get past all the clutter out there and give entrepreneurs very actionable ways to get into the minds of potential buyers and answer the most important questions related to them. Who is going to care? Why do they care? What should matter to them?"
"You have to see the marketplace for what it is, and for what’s coming. You can only do that by asking questions and being open to what you hear. Branding For Buyout shows you how to do that.”
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“Ted helps you articulate both what your brand means and its path forward. It’s powerful stuff.”
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