Pioneering a pre-exit branding methodology didn’t happen overnight.
Ted Schlueter has helped multiple companies bring tens of millions of dollars of additional value to the closing table. Watch where his story began.
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Ted Schlueter is an award-winning, brand-building entrepreneur. He’s the Founder and CEO of The Grist, a Boston-based brand and marketing agency, and is a pioneer in the world of pre-exit branding. Ted created, developed, and refined the Branding For Buyout method over two decades and used it successfully on high-profile exits including Pop-Corners to PepsiCo and Embotics to Swedish software enterprise, Snow.
Prior to selling his first agency and before launching the Grist, Ted worked in Boston and New York at Arnold Worldwide, Digitas, and Greco Ethridge Group in various leadership roles. When he’s not guest lecturing at Babson College or speaking at entrepreneur-focused engagements, Ted is an avid cyclist, an ardent adventurer, and a dedicated family man in Marblehead, MA.
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The Grist is a Boston-based brand and marketing agency, forged from an entrepreneurial spirit of grit and perseverance. We’re ideasmiths at our core, transforming the trajectory of brands by harnessing impactful design, handcrafted strategy and ironclad creativity.
